Bike Channel-Canyon have become Canyon-Eisberg as the British Continental team announced a new title sponsor in the new year, along with five signings, including Andy Tennant.
There were doubts about the future of the team, who were only formed 12 months ago, when it emerged in September that broadcaster Bike Channel had gone into administration.
Team manager Tim Elverson told Cyclingnews at the time that he’d had little warning of the financial problems faced by Bike Channel, which had signed up to sponsor the team for three years, but insisted he already had the requisite funds in place to run the team in 2018.
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“Bike Channel are just part of the budget – they were a much smaller percentage of my budget for 2018 because I’ve already got a lot more. It just means I have to fill a void for a title sponsor,” he said. “We’ll still continue. The worst thing that happens is that we continue with the budget we had this year, because I’ve already got that.”
Eisberg, a UK-based alcohol-free wine company, was already a secondary sponsor in the team’s debut season but now steps up to title sponsor, with Canyon taking the lead title slot.
According to the New Year’s Day announcement, existing sponsors Maxxis Tyres, Brother, Hunt Bike Wheels and Fenwick’s have all increased their financial investment in the team, while there are two new partners in apparel brand DHB and components brand Rotor.
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