Helen Wyman announced her new team as Xypex-Verge Sport in an 11-part video series she called 'The Big Reveal via Twitter' on January 1. The British cyclo-cross specialist, who previously competed on Kona bikes, will now race on KindHuman bicycles.
"The prospect of putting together my own project was exciting; an opportunity to establish something from scratch with no stone unturned," Wyman wrote on her website.
Wyman said she could have chosen to retire during her search for new sponsors, but with solid support she hopes to continue influencing progress and change for women in cycling from within the sport.
ADVERTISEMENT
"Alongside racing, I hope to break down barriers for racers around the world. My performance on the bike, as well as my work off the bike, have given me a position of responsibility in the sport where I need to set standards. If I'm not going to do things right, new riders to the sport aren't going to grow up doing it right either.
"I set about finding partners, both endemic and non-endemic to the cycling industry, that understand the potential of women's cyclo-cross and want to drive their sales based upon that understanding."
Wyman's new sponsors and partnerships include Xypex, after she received an unexpected phone call from representative Damian Kelly.
— Helen Wyman (@CXHelen) January 1, 2018
— Helen Wyman (@CXHelen) January 1, 2018
You can read more at Cyclingnews.com
via Cyclingnews Latest News http://ift.tt/2lJl6nV
No comments:
Post a Comment