Okay, let's deal with the name first. Douchebags is a Norwegian company with roots in the action sports industry. Since 2010, it has produced high-end ski bags and luggage.
According to Jessica Linder, Douchebags' marketing executive, the name came about after asking the internet for naming suggestions (because that always goes well) followed by mulling the options over during a long night of drinking.
“The name ‘Douchebag’ kept coming up,” Linder said.
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Douchebags in road cycling
Douchebags is making inroads into the cycling thanks to a partnership with Team Sky. The team appreciated the details in the company’s luggage and asked if Douchebags could design a bicycle travel case.
Mountain bike Douchebags
Douchebag details
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