Cyclingnews understands that luxury watch brand Tag Heuer is set to become an important new sponsor of the BMC team in 2017.
The team has announced it will make what it calls a ‘special announcement regarding the future of the BMC Racing Team’ on the eve of this year's team time trial at the World Championships in Qatar on Saturday, October 8. BMC won the team time trial title in 2015 and are the favourites again this year.
Team owner Andy Rihs and team manager Jim Ochowicz will make the special announcement in Qatar with Grand Tour team leader Richie Porte and 2011 Tour de France winner Cadel Evans also attending. BMC said that other special guests will be at the announcement, with the team likely to be called BMC-Tag Heuer in 2017.
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The arrival of Tag Heuer will help secure the longterm future of the team as the UCI awards two-year WorldTour licences for 2017 and 2018. Olympic gold medal winner Greg van Avermaet has extended his contract with the team and Nicolas Roche and Francisco Ventoso have been signed for 2017. However Philippe Gilbert and Taylor Phinney will leave for Etixx-QuickStep and Cannondale-Drapac, respectively.
Ochowicz did not respond to calls from Cyclingnews. However three different sources confirmed the arrival of Tag Heuer as a key team sponsor to Cyclingnews.
A leading brand and a Swiss family connection
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