Tuesday 27 September 2016

Gaudry highlights key improvements to Women's WorldTour - Video

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UCI Vice President Tracey Gaudry has called the inaugural Women's WorldTour a breakthrough in women's cycling upon the series conclusion at La Madrid Challenge in September. She stressed that the series increased the demand for women's cycling but that the next step will be to raise the series profile and access for cycling fans.

"Next year, it's about raising the profile of the platform to the outside world," Gaudry said. "The challenge and the opportunity for us is to create a financially and commercially viable space where each of the stake holders can benefit.

"The teams can sustain greater longevity through on-going sponsorships and potentially a return on investment for being part of the series. And the event organisers, though the revenue they gain from being part of the WorldTour, actually consider their investment to have a greater return than from not being part of the Women's WorldTour."

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The new series, which the UCI announced last fall, replaced the former 10-round World Cup and included 17 of the sport's top one-day and stage races.

US champion Megan Guarnier won the title, completing the series with 946 points with Canadian Leah Kirchman (Team Liv-Plantur) in second with 604 points and Briton Lizzie Deignan, née Armitstead in third with 545 points.

Gaudry said that one of the reasons the new calendar was a success was because it offered a strong narrative throughout the whole season, as opposed to the former World Cup that had long stretches between races that caused it to stagnate.

You can read more at Cyclingnews.com



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