Leading kids’ brand Islabikes is developing a new range of cycles that can be hired for children to ride to school. In the process, it hopes to pioneer new ways of producing bikes that reduce waste and landfill.
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If you’re a parent, that means you’ll no longer need to buy a new bike every time your child outgrows his or her current ride. Which seems to happen very quickly. Rather, bicycles will be rented to the user, then when they are outgrown they will be returned to the factory, refurbished, and rented to another rider.
“It is our aspiration to become the cycling industry experts in the sustainable supply of bicycles,” says Isla Rowntree, company founder. “I feel really excited about it, and a little bit scared as well.”
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The plan is to create a circular supply chain, whereby when the bicycles reach the end of their lives, all raw materials can be separated and reused. “Nothing will go to landfill”, is the Islabikes pledge. Does that mean the old brake cables too, we wonder?
The rental bikes
Details on these new bikes are sketchy at the moment, but to begin with at least it will involve a small range of utility “riding to school” bikes manufactured in the UK. So they’ll probably be a step down from the current range of models, which start at £280 / US$370 for the smallest pedal bike in the range, the Cnoc 14, aimed at riders 3+.
Imagine Project
You can read more at BikeRadar.com
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