Rapha has unveiled the new team kit for Canyon-SRAM, and it's badass.
Consisting of a full range of clothing to suit all weather conditions – including deep-winter jerseys through to time trial suits and casual wear – Rapha has developed the range using technical fabrics and extensive testing, and created a bright, bold and eye-catching design with flashes of colour on a black background that are intended to evoke a feeling of speed and movement.
Unveiled in Mallorca on a recent training camp, the kit has already been turning heads according to directeur sportif Beth Duryea. "I’d seen the first design some time ago but to see it here live in Mallorca for the first time, with all the different pieces combined, it fits perfectly to the image of the team," she said.
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The British clothing company parted ways with Team Sky after many years of successful partnership, and has instead turned its attention to women's cycling, partnering with new UCI women's WorldTour team Canyon–SRAM Racing. Combining athletes with the racing pedigree of Tiffany Cromwell, Trixi Worrack and Lisa Brennauer on the roster, and with such established brands behind the team, it marks a significant step forward in the development of women's competitive cycling.
Rapha says it has now embarked upon a newly extended research and development programme for women's elite-level racing kit, and plans to work closely with Canyon-SRAM for feedback and opinion on how the race kit performs.
You can read more at BikeRadar.com
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