A dispute over team names between a Northern California cycling club and the domestic elite team of US criterium champion Dan Holloway has been settled out of court, scuttling the team's future and forcing the wheel company that sponsored the team to change its name.
The Alto Velo Racing Club of San Jose initially filed suit earlier this year against Rouleur Sports Group and Bobby Sweeting, claiming Alto Velo p/b Seasucker, which was owned by Rouleur and sponsored by Sweeting’s Florida-based Alto Velo wheel company, infringed on the club’s rights to the name.
In September, a California judge quashed a request for a default judgment against Rouleur and Sweeting, ultimately dismissing Sweeting from the suit entirely, because the club had failed to show irreparable harm or a sufficient likelihood of success on the merits.
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“It was great,” Sweeting recently told Cyclingnews. “We won on all counts, I believe, and I was dismissed from the complaint and it ended up being a lawsuit just against Rouleur Sports Group. We were really excited to end it there.”
Sweeting said he and his partners planned to disband Rouleur Sports Group and offered to remove Alto Velo as the team's title sponsor for three years, hoping the offer would be enough to avoid further litigation and more legal fees.
The club's attorney, Jeffrey Fillerup of Dentons law firm, which is currently listed as a club sponsor, moved at that point to include the Alto Velo wheel company in the suit, however. At that point the start-up company determined it could no longer afford to fight further legal battles, choosing instead to reach a settlement that requires the company to change its name.
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