Adam Yates (Orica-Scott) won Sunday's GP Industria & Artigianato in Italy and is a real contender for overall success at this week's Tirreno-Adriatico, but the Briton is still flying under the radar in Italy and seems to be enjoying his underdog status.
The Italian media and the Italian tifosi seem to have forgotten that Yates was fourth overall and best young rider in the 2016 Tour de France and are giving him little attention before this week's Tirreno-Adriatico and for the Giro d'Italia.
Yates, 24, is pragmatic but also at ease in that position. He also does not seem fazed by the excitement, confusion and passion that often reigns and influences Italian races. That will be a big advantage come May and the Giro.
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In 2015, Yates finished ninth in his Tirreno-Adriatico debut, although the cancellation of the key mountain stage due to snow last year limited his chances of a better overall result.
"This is usually the only race I do in Italy apart from Lombardia at the end of the season. But having the Giro d'Italia as my first big goal and my big Grand Tour of the season gives me a new challenge," Yates told Cyclingnews.
"This year is the first time I'll ride the Giro d'Italia, so it's all new to me. I'd love to say I'll go there and would love to do that, but it's my first time and I don't know the race, so we'll see what happens."
Two key time trials
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