After a four-year partnership with Rapha, Team Sky has announced a new partnership with Castelli clothing at the Rouleur Classic event in London. Beginning in 2017, the partnership is expected to last at least three years.
Retaining the iconic black and blue colours of previous Team Sky kits, the 2017 design features data driven graphics representing some of Team Sky's victories over the past seven seasons. The classic Breton striped shirt served as inspiration for the kit, whilst each line depicts WorldTour (a blue line) and non-WorldTour (a white line) victories. The length of each line depicts the duration of the race victories, from one-day races through to full-width lines representing three-week Grand Tour victories.
The data lines showcased below the chest on the jersey showcase the wins of the 2017 Team Sky squad, with the exception of the lower full-width line paying homage to Bradley Wiggins' Tour de France win in 2012. The data lines of other Team Sky victories will be shown on the socks, bibshorts, mitts and caps of the team kit.
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Team Sky team principal, Dave Brailsford, who was instrumental in the data driven design discusses the idea behind the kit, "we wanted to find a way of celebrating the success we have had as a team, but also to make sure we keep our mind firmly on the future. As a team, we still have an enormous amount of goals we want to achieve."
The Italian influence
Italian brand Castelli trace their roots back to a Milanese tailor founded in 1876. With a rich sporting heritage, the brand has supported the Milan ballet, as well as football giants AC Milan and Juventus. Moving into cycling in the 1910s, Castelli has been worn by cycling heroes Gino Bartali and Fausto Coppi. Maurizio Castelli introduced the Scorpion trademark in 1974 and was the first person in the brand to see clothing as performance equipment. Cyclingnews understands Castelli were picked by Team Sky from a range of potential suitors.
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