It’s a fine time to be a cyclist, isn’t it? Participation levels are on the up, new cycle lanes are popping up everywhere and bike technology is incredibly good. But – oh dear – that encourages marketers to prise filthy lucre from our enthusiasm, polluting our enjoyment and hijacking our holidays with overwrought shopping events… doesn’t it? Actually, I’m not sure it’s that black and white.
If you’ve been on BikeRadar in the past week or follow us on social media, you’ve probably noticed stories about Black Friday and its younger brother Cyber Monday, where we rounded up the best deals we could find. (Full disclosure – we make a small amount of money on each of these deals if you click a link on BikeRadar to go to the retailers' site. That commission is paid to us by the retailer and is not added to your basket price. It helps keep the good ship BikeRadar afloat in these non-paywalled times.)
So far, so obvious. You, dear reader, love bikes. Of course you do, the best, cleverest and wittiest people generally do. Bike companies and online retailers want to sell you things, and the lure of a deal helps them clear stock at a time when the 2017 models are due in anyway. And if we can help you get a good deal on some shiny new bike kit that you'll enjoy using, all the better.
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Why Black Friday sucks
There are lots of reasons to dislike Black Friday – like its silly name, which refers to the traffic that follows Thanksgiving and the start of the Christmas shopping season in the US. Though many UK readers will be familiar with the name for another reason – the last Friday before Christmas, also known as ‘Mad Friday’, when people get pleasantly merry in the festive season. Then vomit, or fight.
It’s so clearly of US origin, and if you’re a UK reader you might be asking what on earth are we doing importing an American shopping bonanza? It’s just not cricket! Next year we’ll be celebrating Halloween and forgetting Guy Fawkes Night (despite All Souls’ Eve and Mischief Night being celebrated on British shores long before carved pumpkins appeared in America). Yet there are plenty of things that hail from the United States that us Brits are quite fond of. Like denim jeans, say, BBQ food, or rock music (which has its roots in the blues music of the Deep South cotton fields). Or mountain biking.
Why Black Friday doesn’t suck
What'cha gonna do about it?
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