It’s been a bumpy road, but Osmo Nutrition will be back online this January with a selection of men’s and women’s hydration products, along with the not-inconsequential endorsement of two-time world champion Peter Sagan.
- Increase your power with proper hydration (a test involving swallowing thermometers are testing with power meters)
- Osmo Nutrition launches
- Sagan reflects on his career, eyes sixth green jersey at Tour
After the brand went offline for a few months, ownership has changed and riders will be able to buy the product online and in shops beginning in January.
Osmo has three products, PreLoad, Active Hydration and Acute Recovery, which each come in men’s and women’s versions.
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Ben Capron co-founded Osmo Nutrition in 2012 with Dr Stacy Sims, who also helped start Skratch Labs. Sims is no longer with Osmo — she’s now working at a lab in New Zealand and helping another hydration company, Nuun — but her original science remains with Osmo.
The basic premise behind Osmo is in the name. Drinks with a low osmolality, or low solute concentration, are more rapidly absorbed by the body than plain water or high-calorie, sugary drinks with a high osmolality.
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