It’s no secret that humans have had a major impact on the environment, and as a whole, there are always more ways to lessen our individual environmental impact. While choosing to ride a bike instead of driving a car is a start, have you ever thought about what impact manufacturing your bike, tyres, helmet water bottles and even riding clothes can have?
The fashion industry is the world's second largest polluter (only outdone by oil), and according to an article published last year in Forbes is responsible for ten percent of global carbon emissions. Aiming to change that with its latest release is Aussie start-up OORR (Out Of The Rat Race), just launched on Kickstarter.
“The fashion industry is so diabolically bad for the environment, and it’s one space we can have a major impact causing the least amount of economic pain — it's low hanging fruit for causing massive change”, says Tim Christian, founder of OORR.
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You may remember OORR from our Wild Style Aussie Kits roundup, where we featured the brand's first jersey which has all but the stitching print and elastic made from reclaimed materials. It wasn’t perfect, but it was a hell of a jumping off point in establishing what was possible with recycled materials.
As a whole, recycled garments aren’t necessarily looked at as ‘premium’ products, and in the past haven’t performed to the same level as garments made with ‘virgin material.’ “The challenge is to change the perception of what it means to make garments with recycled materials. I want to prove just because it’s recycled doesn't mean it's inferior,” says Christian.
The Pro Jersey
The shorts
The look
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