Eastway is under new ownership – that being online giant Wiggle. The mega-retailer has taken the UK brand into a new direction with a range of carbon and alloy road bikes that are set to major on value, and offer a wider range of types too.
Wiggle’s Eastway product manager Roger Campbell told us that the aim with the brand is to create a full range of high-performance bikes at tempting prices. Campbell added that Wiggle has ‘big plans’ for Eastway looking to the future.
The original Eastways were named after classic British circuits; rather tenuously the new selection is named after items (some of them quite obscure) that you might find in an electrical circuit. So the new line-up includes the Emitter, a race-orientated road bike, and the Zener, a disc-equipped carbon endurance machine.
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The Esaki is a custom-drawn and butted 6061 aluminium track bike, while the Balun is Eastway’s disc-equipped cross machine. The range is rounded off by the flat-bar disc equipped urban bike, the Flyback.
Emitter carbon road bike
The Emitter is based around a 1kg UD carbon frame with a matching full-carbon fork. The geometry is classic parallel 73 angles with a shorter wheelbase (the 54cm has one of 990.5mm). With short chainstays and a longer top tube, this is certainly one for those who like to go quickly.
There are four available models starting with the R4 (we’ve got one in for test). It comes with a full complement of Shimano’s new 4700 Tiagra, Ritchey bar stem and seatpost and Shimano RS11 wheels, and is rounded off with a Fizik Aliante saddle and a set of Continental Ultrasport tyres – so the £950 price tag looks like something of a bargain.
Zener disc endurance bike
Esaki T1 track bike
Balun cyclocross bike
Flyback urban bike
You can read more at BikeRadar.com
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