Rolf Timmerman, the director of FFWD, is buzzing with pride over what his firm has achieved in its short eight-year history. Based in the unassuming small-town of Zwolle, about an hour from Amsterdam, this tightly run wheelmaking company has seen significant success in a short time.
While other companies may bombard you with technical stories, wind tunnel data and performance-gain boasts, Timmerman claims that FFWD is simply about bringing the best-built wheels it can to market and backing that up with service and support levels no one else can offer.
"Every part of our wheel-building process is completely done by hand; [during] the rim manufacture in our facility in Asia the carbon is hand-laid. When the rims arrive here they’re are assembled by our team of wheel builders, finished and tensioned and stressed all by our highly trained staff."
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This is, of course, exactly the kind of bluster and marketing hype you expect manufacturers to spout. But as we spend a day within the building we see every piece of the process come together – and it's hard not to walk away impressed.
When rims arrive at Zwolle, they're checked and visually inspected before heading out to a test lab to be X-rayed and approved
Telepathic wheel knowledge
Fast reflexes
Crash landings
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