Primal has unveiled a bold new look for the brand, a bright new women's cycling range, and a fresh range of active wear alongside its road cycling staples. It's something of a new era for the Colorado-based brand.
With a history of eye-catchingly different designs (the tattoo-design arm warmers of 2008 spring to mind) it's hardly surprising that the new women's cycling range incorporates fashion-forward shades, patterns and detailing into it's technical jersey range.
New for 2015/16 are the lifestyle and active clothing ranges, which represent fresh territory for Primal. The Lifestyle products incorporate shorts, T-shirts, vest tops, polo shirts and even a skort, and are designed to be worn on and off the bike. We're rather taken with the look of the new Active wear range, which features a sports bra, shirt and a selection of capri leggings and tights.
ADVERTISEMENT
On the cycling kit side of things, Primal has divided its kit up into four sections. Streetwear has a looser fit and a focus on loud, bold, eye-catching graphics, High Fashion jerseys and shorts have a looser sport fit, and some rather cool designs. Race Evo is, as the name suggests, a race-cut range including a jersey and bib shorts with subtler and more traditional graphics. Race Helix is the top race-specific range that Primal produces, with two designs - one sharp chevrons of blue and turquoise, one in a stealthy black.
Primal items are available globally, and we'll update this article with Australian pricing shortly.
Mache and Kismet women's cycling jerseys
Primal Women's Sound Barrier Helix jersey
Primal Active Casual / Lifestyle range
You can read more at BikeRadar.com
via BikeRadar All the latest from BikeRadar.com http://ift.tt/1LHkZ27
No comments:
Post a Comment