Ahead of the Tour de France, several teams announced new jerseys for the Grand Tour, with a key similarity among them being a predominantly white design.
But is the white theme just another marketing gimmick, or are there advantages to be made in the summer heat of French and Spanish Grand Tours?
Team Sky were perhaps the most prominent jersey design change at the Tour de France following their switch from black to white. The Tour also saw alternate white jerseys from Trek-Segafredo, Katusha-Alpecin and a sponsor change forced a new jersey design for French Pro Continental outfit Fortuneo-Oscaro. Team LottoNL-Jumbo also donned a changed jersey to prevent clashing with the race leader.
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With the Vuelta a Espana underway, Grand Tour debutants Aqua Blue Sport are also donning a special jersey for the final Grand Tour of the season, and the white trend continues.
The Tour de France and Vuelta a Espana are positioned in the heat of the summer months, unlike the generally cooler and wetter Giro d'Italia in May. Whilst this year's Tour rarely experienced any scorching weather, hot temperatures are expected in the Spanish Grand Tour this month.
Speaking to the brand manager for Castelli and Sportful, who make Team Sky and Trek-Segafredo's kits respectively, Steve Smith described how the change was a combination of a marketing push at the biggest race in the world, whilst adding there are various technical advantages to be made in hot weather fabrics.
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