This article originally appeared on BikeRadar
Ekoi's company mantra is 'cycling differently', and since the company was founded back in 2001 its CEO Jean-Christopher Rattel has aimed to produce high-quality cycling clothing that's available direct to market for a much lower price than the competition.
Rattel's other aim is to make Ekoi more of a community by actively encouraging feedback from customers, opinions good or bad, along with plenty of long term, real world testing to inform the brand and help it to improve products.
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Olivier Roux, Ekoi's export manager, tells us: The relationship is vital, be it through the website or our Facebook page (with over 40,000 members) we get direct feedback on products and how we can improve. For instance, if something shows a problem we can remove it from sale within days and provide alternatives."
In addition to this approach to feedback, Ekoi invites 40 of its best customers globally to an annual VIP riding weekend, and has done since 2014. This year we were invited along to the event in Chatel in the French Alps to ride and check out Ekoi's new range.
Despite being huge in its French homeland, until now we've seen little of Ekoi's products here, aside from interesting innovations like the Solair jersey — which it claims will rid you of jersey tanlines — or winter wear with built in LED technology.
Ekoi 2018 range highlights
Corsa Light helmet
Aerodynamic magnetic helmet
Persevo glasses
New bib shorts and pads
You can read more at Cyclingnews.com
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