Bradley Wiggins has joined a new management agency as he begins his post-racing career and takes part in the celebrity television show The Jump on British television. The programme features a number of celebrities and former athletes competing in a range of winter sports including skeleton, bobsleigh, and giant slalom.
Wiggins is leaving XIX Management owned by Simon Fuller to join the M&C Saatchi Merlin agency that has worked with British sports stars such as cricketer Freddie Flintoff and footballer Jamie Redknapp. Saatchi Merlin also look after the commercial interests of Olympic champions Greg Rutherford and Mo Farah. According to the Daily Mail, XIX Management now only has David Beckham on its books after the departure of Lewis Hamilton and Andy Murray.
The Daily Mail suggests that Wiggins felt that XIX did not do enough to support him during his recent problems.
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Little has been seen of Wiggins since he raced for the last time at the Gent Six in early December. He announced his retirement in a Facebook message on December 28. It is believed he is already in training for The Jump.
M&C Saatchi Merlin announced they will handle all commercial, broadcasting and management duties for Wiggins.
“I’m delighted to have joined the M&C Saatchi Merlin roster. Having now retired, the reach in to broadcasting and developing my own brand will be very important," Wiggins said in a statement from his new agency.
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