Pinarello has revealed its new Dogma F10 frame that will be used by Team Sky for the 2017 season, with riders using the new bike at the Tour down Under in Australia and at Team Sky’s training camp in Mallorca.
Pinarello has used its influence in the bike industry to also secure some of the very first Shimano 9150 Dura-Ace Di2 group set, and so the Team Sky riders will begin the 2017 season on exclusive and highly desirable new bikes. Team Wiggins will also ride Pinarello again in 2017, with the development Continental team bike equipped with SRAM components.
Pinarello presented the Dogma F10 to a select group of media, including Cyclingnews, at a special event on the slopes of Mount Etna in Sicily in December, a few weeks before Chris Froome visited the area to film a video and test the bike himself. His sighting sparked rumours in Italy that he could be planning to ride the Giro d’Italia, but he was more interested in the bike he will use when he targets a fourth victory at the Tour de France.
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Pinarello usually reveals its new products during the Giro d’Italia when the race passes near its Treviso headquarters in late May, with the bikes available later that year. The Dogma F8 was revealed in May 2014, but Fausto Pinarello wanted to do things different this time and inspired by Apple product launches, Pinarello aligned their new bike launch with the new road racing season and Team Sky’s debut in Australia, while doing everything the could to keep the new bike a secret.
The Dogma F10 is available immediately and will be in the shops within days. Most of the first 500 bikes, many equipped with Shimano 9150 Dura-Ace Di2, have already been shipped to Pinarello dealers around the world. The Dogma F10 was quietly added to the UCI list of approved frames and forks on January 9, meaning it is ready to race.
"Were relatively small compared to some of the giant brands, so the best way to beat our rivals is to be fast and flexible,” Fausto Pinarello said proudly at the presentation. "In the time they produce one model, we can do three and so constantly update our design and technology."
An evolution rather than a revolution
Designed for the new Shimano Dura-Ace Di2
A first ride
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