The bikes of Factor are perhaps best known for what they initially started as – true price-no-object superbikes from a company that specialized in the design and manufacture of F1 racing components.
Fast forward to 2016 and the brand is a rather different beast. Former Green jersey winner Baden Cooke and longtime industry carbon-manufacturing expert and factory-owner Rob Gitelis are now owners in the refreshed performance bike brand. With this, Factor is one of a very small number of brands to have its own manufacturing facilities.
Factor bikes are already being raced at a top level under ONE Pro Cycling, a team formed by former England cricketer Matt Prior. With new recruits such as Australians Steele von Hoff and Matt Goss, the team is Britain's first and only Pro Continental squad.
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During the Tour Down Under, we managed to get a look at the Factor One S belonging to Steele von Hoff. Nicknamed 'Stainless', von Hoff was riding for the UniSA wildcard composite team, providing him with a start in the race, for which he’s a previous stage winner. Having also ridden for Garmin-Cérvelo for two seasons, von Hoff is a former double Australian national criterium champion.
Factor this
When we catch up with him at the Tour Down Under, von Hoff has two rather different bikes with him: the lightweight climbing-orientated Factor 02, and the aero sprint-orientated Factor One S.
Related reading: The launch of the Factor One and 02
Black Inc and Verve
A bit of this and that
- Frame: Factor One, 56cm
- Fork: Factor One S, tapered steerer
- Headset: Factor One
- Stem: FSA OS-115, 130mm, 17-degree
- Handlebar: FSA Energy Compact, 40cm
- Tape: Prologo DoubleTouch
- Front brake: Shimano Dura-Ace 9010
- Rear brake: Shimano Dura-Ace 9010
- Brake levers: Shimano Dura-Ace Di2 STI Dual Control ST-9070
- Front derailleur: Shimano Dura-Ace Di2 FD-9070
- Rear derailleur: Shimano Dura-Ace Di2 RD-9070
- Shift levers: Shimano Dura-Ace Di2 STI Dual Control ST-9070
- Cassette: Shimano Dura-Ace, 11-28T
- Chain: Shimano 9000
- Crankset: Verve InfoCrank Classic, 172.5mm, Rotor Q-rings 53/39T chainrings
- Bottom bracket: CeraminSpeed, 24mm
- Pedals: Speedplay Zero Stainless, V4
- Wheelset: Black Inc Fifty Tubular
- Front tyre: Hutchison ProTour, 25mm (rebadged VeloFlex)
- Rear tyre: Hutchison ProTour, 25mm (rebadged VeloFlex)
- Saddle: Prologo X Zero II CPC
- Seatpost: Factor Aero
- Bottle cages: Arundel Mandible (2)
- Computer: Garmin Edge 520
- Rider's height: 1.80m (5ft 11in)
- Rider's weight: 70kg (150lb)
- Saddle height from BB, c-t: 746mm
- Saddle setback: 70mm
- Tip of saddle to centre of bar: 588mm
- Saddle-to-bar drop: 110mm
- Head tube length: 143mm
- Top tube length (effective): 555mm (approx.)
- Total bicycle weight: 7.45kg (16.42lb, as pictured, without computer)
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