This article originally appeared on BikeRadar
The bikes of Factor are perhaps best known for what they initially started as – true price-no-object superbikes from a company that specialized in the design and manufacture of F1 racing components.
Fast forward to 2016 and the brand is a rather different beast. Former Green jersey winner Baden Cooke and longtime industry carbon-manufacturing expert and factory-owner Rob Gitelis are now owners in the refreshed performance bike brand. With this, Factor is one of a very small number of brands to have its own manufacturing facilities.
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Factor bikes are already being raced at a top level under ONE Pro Cycling, a team formed by former England cricketer Matt Prior. With new recruits such as Australians Steele von Hoff and Matt Goss, the team is Britain's first and only Pro Continental squad.
During the Tour Down Under, we managed to get a look at the Factor One S belonging to Steele von Hoff. Nicknamed 'Stainless', von Hoff was riding for the UniSA-Australia wildcard composite team, providing him with a start in the race, for which he’s a previous stage winner. Having also ridden for Garmin-Cérvelo for two seasons, von Hoff is a former double Australian national criterium champion.
Factor this
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