Italian racer Giorgio Andretta created Giordana Cycling Apparel in 1979, naming the apparel company he had been running for eight years after his daughter, who was born that year. Now Giordana and her brother Julian help their father run the company, which for 2016 has its own new Italian factory, new materials and a broad cross-section of clothing tiers for different budgets and various styles of riding.
Showcasing the new Giordana is the new NX-G line, which features thermobonding instead of stitching, aloe vera-infused chamois pads and hydrophobic foams. This ‘next generation’ line pushes Giordana well up into the luxury category with the likes of Assos, with the NX-G bib shorts retailing for $400 and the NX-G jersey selling for $300. UK and AU pricing was not immediately available.
Giordana’s new factory sits in Montecchio in Italy’s Vincenzo region. For decades Giordana was part owner in the Italian manufacturer APG, which also produced high-end clothing for the likes of Vermarc and custom clothing for many private labels. A keen eye could spot similarities between the top-end offerings of Vermarc and Giordana, for example, and more recently, APG’s new house brand Alé. Now, with designers in the US and Italy and its own factory, the Andretta family is delivering unique high-end road wear.
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“Because we bought our own factory, we’ve had the benefit of being able to source materials from many different industries, including swim and intimate [wear],” said Ms Andretta. Even the chamois pads are proprietary and made in-house. Usually clothing brands will buy pads from CyTech or another supplier.
Even this four-layer chamois with a blue hydrophilic outer layer is made in Giordana's new factory
Next generation
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