If safety and visibility when riding are important to you – as it damn well should be – then this new light from British company Brightside is worth a look. Aimed at commuter and road cyclists, it's designed to increase side-on visibility when on the road.
The product packaging says Brightside is a bike light that's 'bright, amber and sideways', and that pretty much sums it up. A cylindrical bike light with LEDs at each end, it shines amber, like a car indicator, with either a steady or flashing beam.
The Brightside light is the creation of Aidan Gribbin, and the concept came to him from an slightly unusual angle. "I had the idea after nearly hitting a cyclist on a roundabout as he passed in front of my car" he said. "As his front light was pointed away from me, there was nothing on the side of his bike "shouting" for my attention and it took my headlights to find him again by which time it was nearly too late. That split second of not being able to see him was all it would have taken."
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Brightside quotes some interesting statistics. "With over 70% of accidents happen at junction and roundabouts, having a light at just the front and back of one's bike leaves 72% of the cyclist unlit."
Launched in the UK, the company sell online and ship internationally
Simple fitting and operation
You can read more at BikeRadar.com
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