All the geeky tech that makes Cervelo's new R-Series cool

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This article originally appeared on BikeRadar

With the all-new Cervélo R5 making its full-production debut in this year's Giro d'Italia, and to great success with Dimension Data's Omar Fraile taking victory on stage 11, you might think that's enough for one year. Cervélo, however, has other plans, and the R5 is just the start.

The R's history stems back to 2003, with the R2.5 winning stages with Carlos Sanchez and Tyler Hamilton. 2005 saw the debut of the R3, and Cancellara won Roubaix on that bike in 2006.

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Product director Phil Steadman describes the reworking: "We've approached this one a little differently. In the past we've had numbers and parameters we want to achieve, it's been about light, stiff ... light, stiff and aero, all the engineering by the numbers. But for this we started to think about how a bike makes you feel. That started with the C-Series, where we started talking about the journey, about what we wanted a bike to do, we thought more about handling, ride qualities, how it ignites emotions."

Compared to the other more aero focused bikes in the Cervélo stable the R series has always been its simpler more minimal cousin. Understated shapes, simple straight lines in the tubes, minimal and understated design. Phil tells us that: "This machine that looks so simple on the outside is actually one of our most complex ever when it comes to what's going on inside."

The road hasn't changed but the game has, Phil continues: "We now know more about tyres, tyre pressures, aerodynamics, brake platforms, broader tyres. People want and use different gear sizes now, disc brakes have come into the environment, people get fitted for bikes now, all of this is new and all of this has to be considered."

Making changes

Stiffness and weight

Squoval, now Squoval Max

R5 stiffness

R3 weight

Integrated Cervélo systems

Aero

Cervélo R5 disc

Cervélo R5 and R3 disc range and pricing

• R5 Dura Ace Di2 (9150): $9,000 / €8,499 / £7,199
• R5 RED eTap: $9,000 / €8,499 / £7,199
• R5 Dura Ace (9100): $7,000 / €6,499 / £5,499
• R5 Ultegra (R8000): $4,500 / €4,299 / £3,699
• R5 Frameset: $3,800 / €3,299 / £3,299
• R5 Disc Dura Ace Di2 (9170): $9,000 / €8,499 / £7,199
• R5 Disc RED eTap: $9,000 / €8,499 / £7,199
• R5 DiscFrameset: $3,800 / €3,799 / £3,299

• R3 Dura Ace (9100): $5,000 / €4,799 / £3,999
• R3 Ultegra Di2 (R8050): $4,700 / €4,499 / £3,899
• R3 Ultegra (R8000): $3,700 / €3,499 / £2,999
• R3 Frameset: $2,800 / €2,499 / £2,199
• R3 Disc Ultegra Di2 (R8070): $5,200 / €4,999 / £4,299
• R3 Disc Ultegra (R8020): $4,200 / €3,999 / £3,399
• R3 Disc Frameset: $2,800 / €2,499 / £2,199

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