USA Cycling is heading into 2017 with a recovered financial footing, with an increase in memberships and sanctioned events from the previous year, mostly due to the governing body's recent expansion into recreational rides and non-traditional events, USA Cycling CEO Derek Bouchard Hall recently told Cyclingnews.
In a round of phone interviews with several media outlets last week, Bouchard Hall set about explaining how USA Cycling's move into the "enthusiast" market has sustained the organisation's membership rolls, and how cost-cutting decisions have put it on firmer financial footing.
Aside from other news about new policies and possible rule changes coming in 2017, Bouchard Hall was most proud of USA Cycling's recent IT upgrades to its website, which now allows for a tiered membership system and further expansion.
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"It used to be at USA Cycling if you wanted to be a member, you paid the $70 racing license and that was it," Bouchard Hall said. "Now there's a range of options. You could just take out a Ride membership without any unlimited racing license. You can get a racing license that has different tiers associated with it. That's all facilitated by our new IT [system], and we are optimistic about the success of that."
The Ride membership is for people who enjoy gran fondos, gravel grinders and other fun rides but aren't ready to compete in one of the five traditional racing disciplines: road, mtb, track, cyclo-cross and BMX. People can choose from Ride for $50 or Ride+ for $150, with the more expensive option offering incentives like a USA Cycling team kit.
Racers will now have three options, with the traditional $70 option for unlimited racing and the $100 Podium tier with incentives like increased supplemental insurance and 24/7 roadside assistance. The $200 Podium+ tier is the top rung for racers.
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