This article was originally published on Cyclingnews
The Pinarello family has issued a press release in the wake of reports that they are set to be purchased by luxury brand conglomerate LVMH Moët Hennessy Louis Vuitton SE (LVMH Group), confirming the negotiations.
Reports this week in the Italian press stated that the LVMH Group was looking to expand into the sports and wellness arena, and the Pinarello bike brand, founded in 1952, was its primary target. Reports stated that Fausto Pinarello, the current president of the company, would remain as CEO.
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'Not considering to exit'
Pinarello confirmed today it is "evaluating" to continue the growth of the business but said it is not considering leaving it altogether.
"With reference to press leaks, the Pinarello family confirms that they have been evaluating, since a few years, different assets reinforcement options with a strong industrial base, in order to further strengthen the Pinarello brand in the world," the statement read.
A rich history
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