UK based Ribble Cycles has announced plans to bring its range to Australian shores. The British consumer-direct bike brand, which turned over £16.8 million (AU$33,650,000) in the UK the last financial year, is planning to offer its range of bikes to Aussie consumers through its newly redesigned website.
Customers will have access to Ribble’s ‘Bike Builder’, which allows every component to be customised, just as they do in the UK.
“Customers can genuinely order anything they want on the bike, and when I say anything I mean anything. You can choose any saddle, groupset, wheels and even tweak geometry and configuration with different seatposts and what have you,” said Ribble's CEO Jon Owen BikeRadar.
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Beyond its bikes, Ribble Cycles sells a full range of branded products from industry heavyweights such as Shimano, Campagnolo, Castelli, Bont, Giro and Mavic.
“Our range of parts and accessories range has always been available to Australian consumers, but the primary focus of this launch is bringing our bikes into Australia,” Owen said.
At launch there are no plans to open designated service points or shops; instead Ribble has teamed with Sydney-based Million Miles Events to provide post purchase customer support.
You can read more at BikeRadar.com
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