Cycling Australia (CA) have announced a four-year strategic plan encompassing all aspects of cycling, including the ambition of becoming "the worlds leading cycling nation". 'Strategy 2020' is broken down into five different metrics; sport, community, commercial, advocacy and governance.
"As the national body responsible for the sport of cycling in Australia, our vision is to be the world's leading cycling nation while affirming our leadership of cycling in Australia," Cycling Australia CEO Nick Green said in a statement from the governing body.
"While the challenges should not be underestimated, nor should the opportunities. To ensure we capture these opportunities and have a greater connection with the cycling community, we have developed the strategic vision, 'Strategy 2020'.
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"Our 2020 strategic vision is to improve our global competitiveness, diversify our revenue streams and build a solid base for future investment."
The five 'strategic platforms' of the 'Strategy 2020' vision outlines a 'world's best performance' through "a relentless focus on athletes", focus on 'growth participation and membership' "by connecting with the recreation rider", to 'unlock the potential of cycling' via "building its visibility and commercial value", 'strengthen cycling's voice' via "through advocacy, leadership and partnership", and build operational effectiveness' via "establishing best practice in governance, financial discipline and stakeholder collaboration".
Orica-GreenEdge owner Gerry Ryan was appointed CA President in November 2013 to ensure the governing body would become "more commercially viable" but in May the following year, CA came under pressure from the Australian Sports Commission (ASC) who urged the governing body to "rapid progress" on corporate governance reforms and establish a "stable financial platform for growing the sport" and provided a $2 million loan.
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