With famous events, racing personalities and bike gear to call upon, the cycling world offers fertile ground for April Fools' day tomfoolery.
We've already had some crackers through this year, so here's a round up of nonsense from brands trying to pull the wool over our eyes. We'll be adding to it as we go.
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The best April Fools' japes are ones that are almost believable and the idea of a Fabian Cancellara fragrance is just that. According to the Trek press office, Monument by Spartacus is a “bold new fragrance [that] brings the essence of a world champion, for the first time, to bedrooms, nightclubs, and locker rooms around the worldâ€.
Apparently years in development, the fragrance embodies (or would if it were real) “passion, courage, and the roar of the Lion of Flanders with deep, full-bodied base notes of Spartacus' native Alpine Androsace, nutmeg, freshly turned earth, and oak moss. The top notes of Arenberg cobblestone, podium flowers, frites, and clementine enrich not just the aroma but also the spirit of anyone who wears it.â€
Cancellara himself said: “It is not difficult for me to look ridiculously good, even when I’m in a hospital bed. But style is about details, and smelling good on the podium is just as important as getting there.â€
You can read more at BikeRadar.com
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