Roval is making a concerted effort to become more than Specialized’s house line of wheels. The goal is to build Roval into a standalone brand that’s considered a worthy upgrade to any high-end bicycle.
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This was made clear during a recent Roval media launch. The company now has its own website and furthermore, instead of using Specialized’s own bikes to display Roval’s latest hoops, custom bikes from several boutique frame builders were used to showcase these new carbon wheels.
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The message and positioning were clear: Roval’s wheels are intended to compete with the best offerings from companies such as Enve and Zipp. The goal is to use Specialized’s economy of scale and in-house wind tunnel to outperform the competition in terms of price, weight and aerodynamics.
If the CLX 50 is any indication, Roval is off to a promising start.
Roval CLX 50 Disc highlights
Roval CLX 50 first impressions
Roval CLX 50 early verdict
You can read more at BikeRadar.com
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