Originally published on Cyclingnews
LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH Group, is set to purchase the Italian bike brand Pinarello, according to a report on Tuttobiciweb.it. The European multinational luxury goods conglomerate headed by Bernard Arnault is looking to branch out into the sports and wellness markets.
- Pinarello reviews and buying advice
- Pinarello Dogma F8Sky Di2 review
- Pinarello refines Bolide with new aero shaping
ADVERTISEMENT
LVMH Group is best known for its high-end brands Louis Vuitton fashion and handbags, Moet & Chandon champagnes, along with a wide range of luxury brands in the clothing, cosmetics, fashion accessories, jewellery, perfumes, spirits, watches and wines arena.
However, according to the report, LVMH Group is interested in expanding into the sports, wellness and leisure markets with cycling's prominent brand Pinarello as its primary purchase objective.
The Pinarello brand was founded by Nani Pinarello, whose son Fausto Pinarello has been president since 1977. The company currently manufactures bicycles for the road, track and cyclo-cross, but its prized product is the F8 Dogma that ranges from €10,000 to €12,000. Pinarello is also involved in tourism and owns prime holiday real-estate along with luxury holiday and travel brand Pinarello Travel and the Pinarello Granfondo 'La Pina'.
You can read more at BikeRadar.com
via BikeRadar All the latest from BikeRadar.com http://ift.tt/2ebJNEZ
No comments:
Post a Comment