The idea behind USA Cycling’s recently announced 2016 national calendar, which merged the National Racing Calendar (NRC) and the National Criterium Calendar (NCC), was to build a more marketable and followable calendar, according to USA Cycling's Vice President of National Events, Micah Rice.
The new national calendar will host 24 events that bring together five stage races, two road races, and 17 criteriums and omnium events into one racing calendar from April to September next year.
“Part of the reasoning behind combining the calendars was that it is a more marketable and followable piece by the media and spectators,” Rice told Cyclingnews. “It’s less complicated and kind of a single calendar of pro events.
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“We are working very closely with the race directors because they really want to build that brand. The only thing that helps the race director is building the brand of everyone’s event, otherwise everyone is working in their little silo at their own event. We all kind of need to work together in order to build the brand together. “
The original NRC calendar, which included some 40 events, was separated in 2012 to allow specialists of criterium racing and the road racers to follow their own fortes. Upon receiving feedback from race directors and teams at the USA Cycling Symposium in October, they embarked on a discussion of merging the two calendars back together.
“The feedback that we have gotten from teams that do these races and race directors that are apart of these calendars has really been kind of an impetus to pull those calendars back together,” Rice said.
You can read more at Cyclingnews.com
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