Jelly Belly renews sponsorship for two more years, Morton Brothers return
The longest-running sponsorship in American pro cycling will continue for another two years after the Jelly Belly Candy Company extended its title sponsorship of the Jelly Belly-Maxxis Cycling team.
“This kind of stability allows the program to contract riders with a degree of certainty,” said Jelly Belly-Maxxis director Danny Van Haute in a statement released by the team. “Domestic cycling rarely has an organisation with this level of dependability."
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Jelly Belly has been title sponsor of the UCI Continental team since 2000. The team has been known as Jelly Belly-Maxxis since 2014.
Riders returning for the 2016 roster include Lachlan and Angus Morton, Jacob Rathe, Alexandr Braico and Josh Berry. Ben Wolfe, who rode for Jelly Belly in 2013, will rejoin the team next year. The remaining roster spots will be announced later.
Stephanie Scott, events marketing director at Jelly Belly, added: “We are proud of our legacy as the longest-running title sponsor in the world, and we look forward to more exciting racing and results from Danny Van Haute and his talented squad next season and beyond."
— Cyclingnews.com (@Cyclingnewsfeed) November 9, 2015
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