How to make the Boardman Bikes range better in 2016? Chris and his team put their thinking caps on and came up with some big additions: titanium models, best-of-breed Signature editions, a custom bike configurator and… more. Lots more.
BikeRadar went along to the Boardman 2016 range launch in London's Shoreditch this afternoon, to see the fruits of the brand's labours post-Halfords acquisition. Underlining it all was Boardman's new mission statement: to be "out there with you".
It begins with a new website that goes live at 5pm today, redesigned from the ground up to let customers buy bikes in multiple currencies, and includes a custom bike configuration tool – customers can choose any carbon frameset, size, spec, colours (primary/secondary/branding) and paint finish. In all there are 5,202 different options.
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Signature series
New for 2016 is the Signature series range – specced to be the "best of the best", there's now a signature model in each frame platform, including the AiR TT, aero road AiR models, SLR road and CXR cyclocross/gravel bikes.
Boardman's new SLR Endurance Disc Signature
Titanium bikes
Women's bikes
Extras
You can read more at BikeRadar.com
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