Axeon Cycling today announced the U23 development team will have a new sponsor for 2016 with the addition of Hagens Berman, a Seattle law firm that has been secondary sponsor since 2013 with the Jamis Continental team.
The Axel Merckx run team will also add California Giant Strawberries, which has been a longtime sponsor of a California domestic elite program, and Velofix, North America's largest fleet of franchised Mobile Bike Shops.
Merckx said the new sponsorship program will allow the re-branded "Axeon Hagens Berman" team to continue its tradition of nurturing and advancing young, talented riders from the amateur ranks to the highest level of the sport.
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The Axeon Cycling Team will continue to be registered in the United States, Merckx said, meaning 60 percent of the 2016 roster will be Americans. This year's roster includes riders from Great Britain, New Zealand, and Portugal.
For Merckx, the longtime director and manager, running a development program is a little like coaching a college football or basketball team. The former pro is always recruiting and building his teams, only to watch them “graduate” to the next level, leaving him to start the process all over again.
“That’s really the feeling that I have when I see the other sports over here like college football or basketball,” he said. “I’m OK with that right now; I love what I do and I love working with the kids.”
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