Cycling clothing companies are a dime a dozen these days. So why should you care about yet another brand? While Alé is a new brand in some ways, the powerhouse company behind it certainly is not.
With three decades of experience designing and producing high-end clothing for brands like Giordana, Vermarc and many others, APG is like the Giant Bicycles of clothing. It produces the goods for many top-end brands and now it has its own Alé brand, which it is selling consumer-direct in some markets.
In the US at least, Alé is cheaper than very similar clothing from the aforementioned brands. While this is causing tension with some of its bigger customers, the end result for us riders is great clothing at a good price.
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I've been riding two different Alé PRR kits for about eight months now, and find myself reaching for them often for longer weekend rides. Those three decades of experience show themselves mightily in the clothing, with lightweight, high-performance fabric cut and stitched into patterns that fit and move well on the bike.
The chamois isn't wildly shaped or labeled with graphics the way some designed for show are; a single, soft, antimicrobial layer faces your skin, and two half-moon pads are stitched underneath, right under the sit bones. Placement is spot-on.
Related: Proper chamois placement is key
You can read more at BikeRadar.com
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