Israel Cycling Academy designers went back to the drawing board to develop a brand-new jersey that will carry the team's new 'Peace Ambassadors' title along with logos for the Peres Center for Peace and Innovation. The UCI recently approved the team's last-minute changes to the previously released design.
The Peres Center nominated the team's riders to be peace ambassadors during the team's recent training camp in Israel, prompting the jersey change.
"From day one, we have always seen our team obligations reaching beyond the sports world," said Israel Cycling Academy General Manager Ran Margaliot. "We have a role as sports ambassadors but also as human ambassadors. We are ambassadors of goodwill, demonstrating the high values of human behavior, and carrying a message of peace."
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The new jersey marks the first time the Peres Center, founded in 1996 by the late Nobel Peace Prize winner and former Israeli president Shimon Peres, has been promoted by a sports team.
"We see great value and importance that this unique professional cycling team is devoted to help build human bridges across religions and cultures and inspire the young generation of cyclists and others," the Peres Center noted in a statement released by the team.
The shoulders and sleeves of the updated jerseys prominently display the Peres Center logo of a flying dove carrying an olive branch. Each rider will carry the title of 'Peace Ambassador' on the back of his jersey alongside his name and national flag.
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