The Fortuneo team, newly home to Warren Barguil, have announced that they will be named Fortuneo-Samsic from 2018, confirming the arrival of the new sponsor on Friday as well as unveiling their new jersey.
The French Pro Continental team was known as Fortuneo-Vital Concept at the start of the 2017 season but changed to Fortuneo-Oscaro just ahead of the Tour de France.
After just six months, e-commerce company Oscaro steps aside, with Samsic, a business services and facility management company, coming in on a three-year deal.
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The change was reported in the French press two months ago but was only officially confirmed by the team on Friday. They had applied to the UCI for a Pro Continental licence under the name Pro Cycling Breizh – a holding name relating to the team’s home in France’s Brittany region.
Being from Brittany as well, Samsic helps guard the identity of the team. The company had previously invested in football – sponsoring the Stade Rennais team since 2004 – but the arrival of Warren Barguil, winner of two stages and the polka-dot jersey at the 2017 Tour de France, persuaded them to head into cycling.
Fortuneo, a banking company, have themselves signed up for another three years, meaning the team name is set to stay the same until the end of the 2020 season.
The 2018 jersey
— Team Fortuneo Oscaro (@FortuneoOscaro) December 29, 2017
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