Women's pro cycling team Podium Ambition have signed a deal that sees Boardman Bikes become their official bike supplier for two years.
Podium Ambition Pro Cycling team powered by Club La Santa, to give them their full title, consists of 14 riders including cycling luminaries such as Paralympian Dame Sarah Storey, Olympic gold medallist Joanna Rowsell-Shand and British and European track champion Katie Archibald.
The UCI pro women's team will have access to the Boardman Elite Women's Range, which includes endurance, aero and time-trial models.
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With the new UCI Women's WorldTour for 2016, which comes with it an expectation of increased coverage of pro women's road cycling, and the upcoming Rio Olympics, it seems a good move for a brand that has already established Olympic pedigree – Storey took road time trial gold at the 2008 Beijing Olympics on a Boardman.
Clear synergy
Team director Barney Storey said: "It's no secret we are a huge fan of Boardman Bikes in our household. When the opportunity came to discuss our professional team plans with Boardman Bikes it was clear from the start the synergy of our ambitions and work ethic were of the same high standards. Boardman have developed their range of bikes and continued to research and improve them since they started in 2007 and in our short history we have also followed this path of always looking for ways to make ourselves better.
The Boardman Elite women's range
You can read more at BikeRadar.com
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