It seems that – no matter when you look – crowdfunding site Kickstarter is consistently rammed with bike-related products set for stellar success or never to be heard of again. One product that looks set for the former fate is this, the Oi bell, from slightly eccentric Aussie firm Knog. Knog has received nearly 46 times its fundraising target with about a day to go in the drive, so let's take a look as to why so many people are getting behind this bell.
Oi, Oi! What do we have here?
The Oi is available in four finishes and a special titanium version, above is the particularly fetching brass version
Best known for its distinctive range of lights and locks, Knog had dreams of a bike bell with a difference – in its own words the company couldn't understand why bike bells had to 'look and sound a bit ugly'.
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So Knog got to work to rectify this, designing its own bell from the ground up. What they came up with was the Oi, a bell that doesn't use a traditional dome. Instead, the entire unit is a hollow cylinder that simply clamps around the bar. The result is a much more subtle, low-profile component that is less obtrusive at the handlebar and arguably looks a whole lot better too.
It's available in two sizes; one for 31.8mm and one for 22.2mm bars. The larger size can also be reduced with supplied shims to get 25.4/26mm bars to work too. There's no need to remove handlebar grips or anything else to get it to fit either, thanks to the Oi's single bolt split-clamp attachment.
Related: Is this the world's best bike bell?
Okay, so it looks good… but what about the sound?
Oi can't live without it
You can read more at BikeRadar.com
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