How does the chance to join a professional women's cycling team sound as a motivation for giving it your all when training? Give it some welly with Zwift training, and you could end up on the start line in Canyon//SRAM team colours.
The new women's road cycling World Tour team, which launched in 2015, has announced a partnership with the online virtual training program Zwift to find a new team member for 2017. Zwift is a social game-based system which uses a massive multiplayer-style format to allow people from around the world to ride and race against other cyclists and the pros.
Related: Women's cycling news, reviews and guides on BikeRadar Women
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Named the 'Canyon//SRAM Racing & Zwift Academy Project', the call for entrants will open in March 2016, and will be open to female riders from around the world. The program is supported by team partners Rapha, Wahoo Fitness, Zipp and Quarq.
Canyon//SRAM rider Tiffany Cromwell launched the program earlier today at the Tour Down Under in Adelaide, during a live virtual ride on Zwift.
“Unfortunately the development pathways for female riders don’t compare to the men’s side of the sport,” Cromwell stated. “But rather than swim against the tide, we’re taking the bull by the horns and shaking things up with Zwift. Cycling’s stars possess extraordinary physical attributes and we’re confident one or two of those rough diamonds are out there to be unearthed on the Zwift platform.“
How will the rider be selected?
Raw talent
You can read more at BikeRadar.com
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