Carrying a mission statement, “Do what’s right for cycling,” Toronto-based bike builders KindHuman Bicycles announced Monday that they will launch a new UCI Professional Continental team and a women’s team in 2017. The team will also hire recently retired racer Adam Myseron as the general manager.
Adam Abramowicz said in a statement that the KindHuman Pro Cycling Project “will be a collaborative project to further improve the quality of our bicycles while crafting a kinder culture to what has previously existed at the professional levels of our sport.
“Our men’s and women’s teams will provide us with in-depth feedback that will directly influence the development of our products.
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“We’ve accomplished a lot in a very short time at KindHuman Bicycles. Our bikes have won national championships, UCI events and were recently ridden to a team overall at the USA Crits Series. This is a natural progression for us. We are excited to share our bikes and our culture with fans at the highest level of the sport.”
Abramowicz also highlighted the importance of building a sustainable platform for professional cycling and its stakeholders, while also taking care of their riders’ health and well-being.
“Professional cycling has never been as popular as it is today and the sport is changing at a rapid pace,” he said. “We believe that there are a lot of positive changes happening for both men’s and women’s cycling and we want to be a big part of that positive change.
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