Raleigh Bicycles may be British born, but it's been well over 10 years since its bikes have been made or assembled in the UK. That's all set to change with the new Militas eTap bike, which features the much anticipated wireless SRAM Red eTap groupset.
The Raleigh Militas eTap is a special-edition bike that will only be produced in very limited quantities. While the frame may be being produced in the Far East using advanced carbon frame manufacturing technology, the bike will be lovingly assembled at Raleigh's UK headquarters in Nottingham - the first time since the company's UK assembly lines ceased in 2002.
Related: Raleigh Militas Team review
Shorter lead times
The Militas eTap weighs in at a reported 6.7kg, according to Raleigh. Assembling the bikes in the UK means a much shorter production lead time, and given the anticipated interest in owning a bike featuring the eTap system, and the limited availability of the system, it's likely this will give Raleigh an edge over competitors when it comes to satisfying the wants of those riders who want the system, and want it now. It's certainly something the company is pushing as an advantage.
"For the Militis eTap, there have been a lot of customers desperate to get their hands on SRAM’s new wireless groupset" Raleigh's product manager Duncan McKenzie tells BikeRadar. "Availability of the groupset is very limited and we wanted to be one of the first brands to have stock available to buy in the UK. By assembling the bikes here, we will shorten our lead times by 4-5 weeks and will have the bikes ready for our customers as fast as possible."
Spec
In addition to the SRAM Red eTap system, the Militas will feature Zipp 202 Firecrest wheelset, Zipp Carbon SL-70 aero bars, Zipp Carbon SL Sprint stem, Zipp Carbon SL seatpost, Schwalbe Pro Ones tyres and Fizik Arione R5 saddle.
No return for Arthur Seaton-types… yet
You can read more at BikeRadar.com
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