Optum Pro Cycling will return for a 10th season in the US peloton as Rally Cycling after signing a multi-year deal with a new title sponsor that will allow the Continental team to expand its program.
New title sponsor Rally Health works with insurers and employee groups to provide incentives and rewards to people who complete health surveys and fulfil "missions" like improved diets or increased exercise. Members can also complete in challenges with the help of online tracking services like Strava. The digital health company also offers ways for individuals to navigate the healthcare system and get access to care.
Charles Aaron, managing director of Circuit Sports, which owns and manages the US Continental team, said Rally Health's mission is a perfect fit for the team.
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"This is a health and wellness platform," Aaron told Cyclingnews. "This can empower people to get out – whether it's on the bike, running, walking or whatever – and to be accountable for one's health."
Rally Health President and CEO David Ko said his company is excited to partner with the team this year and into the future.
"Cycling is a fantastic way to improve one's health, both for lifestyle enthusiasts and professionals," Ko said in a statement released by the team. "We are inspired by these athletes and know their stories will help motivate Rally users to stay active. … The team embodies the Rally Health mission and, together, we want to inspire people to be active and make better, more informed decisions about their health."
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