A new elite women’s team out of Canada is expected to apply for a UCI licence and launch in 2017 as the S.H.E. Cycling Program. Owner Claudine Gilbert aims to give young women visibility and the opportunity to compete against North American and international elite cyclists.
Gilbert is a former team manager of the Canadian men’s UCI Continental team Silber Pro Cycling. She will hire former professional cyclist Audrey Lemieux as the director and Ralf Medloff as the technical director and head mechanic.
“To build a team at the UCI level is not easy,” Gilbert told Cyclingnews when asked why she has decided to announce the team a year ahead of the intended launch date. “We need to be grounded when we start it, so the key is patience, time, and contacts. It requires a lot of teamwork, too. It’s not just myself in this project even if I am the founder.
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“Medloff plays a big role in the sponsorship and Lemieux as an ambassador,” Gilbert said. “We need to have a solid foundation before launching the team. Real solid sponsors, who share our vision; gender equality by empowerment, and to bring in the best athletes who want to be a part of our program. I don't like to promise something to someone and in the end have nothing happen because the preparation was too fast or there wasn’t enough thought behind it. I want to build the team in a good way and have it alive for 2017.”
Gilbert said she and Lemieux will hire an all-Canadian roster because the team’s goal is to promote and support Canadian athletes at an international level.
“Our goal is to have a complete Canadian roster,” Gilbert said. “We want to promote Canadian female athletes. Audrey will select all the Canadian girls she considers to be able to race at this level and build a team balanced with both experience and young talent.”
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