It may be a relatively new name to readers outside Europe, but Swiss brand Cuore (pronounced 'Que-O-Rey') has been in the custom clothing business for 25 years. The brand is now worn by the IAM Cycling team, USA Cycling and those in Strava clothing.
Add a global expansion including offices in the USA and Australia, and Cuore is seemingly on a sudden growth spurt. We took a look through the range at its Sydney showroom, and were mostly impressed with what we found.
The custom clothing market is a crowded one, and there’s a plethora of options if you’re looking to get your cycle club, shop or business into custom printed kit. Like many brands, Cuore offers a huge range of options to suit nearly any budget. However, one aspect that sets it apart is the facility to order single items and to individually tailor garments.
ADVERTISEMENT
Much like competing custom-clothing company Champion Systems, Cuore owns its own manufacturing facility in China – and also makes some big-brand cycle clothing on the quiet, too.
In 2012, Pearl Izumi's European and United States CEOs – Juergen Sprich and Juergen Eckmann, respectively – both moved to Cuore. As former racing teammates, Sprich is now firm's CEO and a partner, with Eckmann overseeing the brand in the USA from the Boulder offices.
Drew Johnson, a former national sales manager at Shimano Australia (where he oversaw Pearl Izumi), made a similar move to join the two Juergens and is behind Cuore Australia.
The levels
First impressions
You can read more at BikeRadar.com
via BikeRadar All the latest from BikeRadar.com http://ift.tt/1LuhzOT
No comments:
Post a Comment