Jobst Brandt, a cycling innovator who lived and worked outside traditional industry roles, died on Tuesday after a long illness. He was 80 years old.
Brandt wrote “The Bicycle Wheel,” a wheelbuilding manual and manifesto that immortalized his name on the bookshelves of bike shops and amateur mechanics’ homes around the world.
A mind that seemed equal parts brilliance and obstinance, Brandt held extensive influence over the industry, despite working outside it for most of his life. He spent most of his career working for Porsche, Hewlett-Packard, and the Stanford Linear Accelerator Center. His time within the cycling industry was mostly spent at Avocet.
He was legendary for his love of the Alps, where he would travel to ride most years, and for the rides he would lead in the Santa Cruz mountains. Dirt roads, trails, even a bit of hike-a-bike were never off limits for Brandt on either side of the Atlantic.
Brandt holds three cycling patents, including one for a cycling shoe and another for a cycling computer altimeter.
Longtime friend Ray Hosler wrote in a memoriam on his blog that Brandt “blazed trails beyond bike product development. His freewheeling way of thinking led him to do things most people would never dream of — like riding a racing bike with tubular tires on rugged trails in the Santa Cruz Mountains.”
Read more of Hosler’s memoriam>>
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