Rapha has announced that Team Sky’s Peter Kennaugh is the new face of the brand’s Pro Team collection and revealed a new Data Print design, graphically mapping a rider's grand tour journey.
Rapha, which recently announced its partnership with the Wiggins team, says that working with Kennaugh in its third year with Team Sky will lead to further innovations for the brand’s Pro Team collection.
Kennaugh said: “Cycling to me is not just about the numbers and winning races, it's about the style. The sense of freedom when you are off the front, when you are driving the peloton and knowing you are putting others in pain, putting it all on the line in the little hope that you might pull off something legendary.
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“It’s what I enjoy about working with Rapha, a company that understands the incredibly emotional nature of this sport. To them, it’s not just a cycling jersey, or a pair of socks; there’s a reason for every single part of the design, and they want their products to tell a story.â€
Telling this story in a new way is Rapha’s new Data Print designs, which were a collaborative project between the brand and London-based design studio Accept & Proceed. The various chevron bars featured on the design represent an undisclosed rider’s performance throughout a grand tour event, their thicknesses varying depending on the stage’s distance, elevation gain and the athlete’s Training Stress Scores.
The new Data Print design is available across much of Rapha’s Pro Team line including sleeved and sleeveless base layers (£50, £45 / US$75, $70 / AU$80. $75), jerseys (£120 / US$170 / AU$190), arm warmers (£35 / US$55 / AU$60), caps (£30 / US$50 / AU$55), socks (£15 / US$25 / AU$27), essentials case (£45 / US$65 / AU$70), bottle (£12 / US$17.50 / AU$20) and musette (£55 / US$85 / AU$90).
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