Tuesday, 28 October 2014

Opinion: The UCI WorldTour is a failing brand

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Oleg Tinkov was onto something with his Grand Tour Triple Challenge idea, but he was barking up the wrong tree. In the short term, Tinkoff-Saxo, Movistar, Astana and Team Sky would be better advised to race the likes of Contador, Quintana, Nibali and Froome together in non-Grand Tour events. These are the teams and riders that pull in the audiences, so this tactic would be an effective means to build commercial leverage versus the Grand Tour organisers and the UCI, and, more importantly, begin to ...

















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